Salesforce is doubling down on its Agentforce platform with several ambitious updates, including a beta of the new Agentforce Builder, plus additions like Observability, Grid, and more. These enhancements aim to help businesses build, deploy, monitor, and scale AI agents more efficiently—and with greater control.
What’s New
1. Agentforce Builder (Beta)
Salesforce’s upcoming Agentforce Builder offers a unified workspace for admins and developers to collaborate. Features include:
- Design AI agents using natural-language instructions, pro-code scripting, or via conversations with a built-in AI assistant.
- Real-time simulation and debugging powered by language models and Retrieval-Augmented Generation (RAG).
- Deterministic logic for more predictable outcomes.
- Embedded AI guidance from an assistant right inside the tool.
Goal: Accelerate creation and deployment of AI agents, reduce friction between technical and non-technical stakeholders.
2. Expanded Pricing & Industry Offerings
Since launching just under a year ago, Agentforce has been adopted by over 12,500 companies. Recent updates include:
- New flexible pricing: Pay-as-you-go and pre-commit options.
- More vertical- and department-specific offerings, making it easier for businesses in different sectors to adopt Agentforce.
3. Four Key Additions in Winter ’26 Release
These are slated to roll out October 13th, just before Dreamforce 2025, and will be part of Salesforce’s Winter 2026 release cycle:
| Feature | What It Does |
|---|---|
| Agentic ITSM Solution | Embedded in Service Cloud, this blends IT service management with Agentforce agents. For example, IT teams using Slack can leverage case management plus autonomous AI agents. |
| Agentforce Observability | Think: control tower for AI agents. Enables oversight, optimisation, and scaling of AI agent activity. Helps measure performance and ROI. |
| Agentforce Grid | A spreadsheet-style interface that connects CRM data, AI prompts, and actions. Great for prototyping workflows in low- or no-code ways. |
| More Industry-/Department-Specific Packages | For example, Financial Services gets pre-packaged skills for outbound campaigns like debt recovery. Also, offerings for Sales, Security, etc., are being expanded. |
Why It Matters (Especially for Companies Like Ours)
- Speed + Collaboration — With Builder, teams don’t get stuck waiting for developers before trying out ideas. Non-tech and tech teams can co-design.
- Transparency & Control — With tools like Observability and Grid, businesses get visibility into what the AI agents are doing, and more deterministic behaviour helps ensure expected outcomes.
- Better Fit for Specific Use-Cases — Prebuilt, industry-centric templates cut down configuration time. Useful for organisations with standardised or regulated workflows.
- Scalability — As companies adopt more AI agents, especially for different departments or domains, the new tools help prevent sprawl and maintain consistency.
Takeaways for JSBC Labs & Our Partners
- We should evaluate early access to the Agentforce Builder beta so we can test how it might fit into our workflows (or our clients’ workflows).
- The pricing flexibility could mean lower upfront cost/risk for experimenting.
- Industry-specific agents might save us time when building solutions for sectors like finance, healthcare, or retail.
- Observability means we’ll have better tools to monitor agent performance and align with KPIs, compliance, etc.
