In today’s digital age, effective marketing campaigns require a strategic and personalized approach. Salesforce Marketing Cloud provides marketers with a powerful toolset to deliver tailored customer experiences through the use of journeys. Journeys enable businesses to engage customers at every touchpoint along their unique paths, creating meaningful interactions and driving conversions. In this blog post, we will delve into the world of journeys in Salesforce Marketing Cloud, exploring their definition, components, and the benefits they offer to marketers.