Salesforce Data Reveals Record High $62 Billion in U.S. 2021 Cyber Week Digital Sales

U.S. holiday sales spiked in first three weeks of November with digital sales up 10 percent year-over year; YoY sales increased 4 percent for Cyber Week 

Inflation caused a spike in pricing for holiday goods; prices were up 11 percent year-over-year in the U.S.

Holiday inventory in the U.S. shrank 6 percent compared to 2020 due to supply chain issues 

SAN FRANCISCO — December 1, 2021 — Salesforce (NYSE: CRM), the global leader in CRM, today released its annual Cyber Week report, which analyzes shopping data from over one billion shoppers on the Salesforce Customer 360 platform and activity across commerce, marketing, and service (including 24 of the top 30 U.S. online retailers). Overall, 2021 global online sales hit an all-time high of $275 billion, up 2 percent compared to 2020, and $62 billion in the U.S., up 4 percent compared to 2020. 

The data shows that digital patterns established during the pandemic are still a force this holiday season, with strong early November growth driven by consumers who were not deterred by higher prices, lower discounts, and decreased product inventory. Cyber Week (November 23-29) itself saw muted growth as a result of these early-season shoppers working ahead of the traditional shopping peak.