“Use Marketing Cloud WhatsApp Chat Messaging to expand your omni-channel engagement. With this integration, you can benefit from the complete power of the Marketing Cloud platform. Use Contact Builder to manage your audience. Use Content Builder for content generation, preview, and personalization. Use Journey Builder to send your customers messages as part of a customer journey.
WhatsApp encourages its customers to work with an official WhatsApp solution provider to use WhatsApp Business API. So Marketing Cloud is partnering with Sinch, an official WhatsApp partner, to help you with WhatsApp account and channel creation and template message approvals. The Chat Messaging Setup app from Sinch is integrated into Marketing Cloud App exchange and provides a solution to customers without leaving Marketing Cloud.” – Source : Salesforce.com
Have you considered the benefits to introducing WhatsApp for business?
Now that we can use Salesforce Marketing Cloud and WhatsApp together, how does this benefit you?
Accessibility – with mobile taking the biggest share of internet traffic and proving it can not be a medium one can discount. The inclusion of WhatsApp to SFMC has open the gateway for greater accessibility and marketing vehicles.
Time to Market – Deploying a WhatsApp campaign could reduce the required time to launch a campaign and increase engagement.
Omni-Channel Customer Experience – Multiple channels in SFMC would equal a greater customer experience and increase engagement.
Data – your campaign data can now be centralized for reporting.
Please watch the video below for more detail.