Salesforce Ends Enterprise Heroku Sales: What It Means — and What to Do Next
Over the past few days, headlines and social posts have claimed that “Salesforce has ended Heroku.”That statement is not fully accurate, but it does point to a meaningful strategic shift that Salesforce customers should understand. Salesforce has ended new enterprise sales of Heroku, meaning large-scale, contract-based Heroku offerings are no longer being sold to new customers. […]
Why Recruitment Feels Harder Than It Used To
On paper, recruitment should be easier than ever. There’s more technology, more data, more automation, and more tools designed to support recruiters at every stage of the process. Yet speak to almost any recruiter and you’ll hear the same thing: “It feels harder than it used to.” That feeling isn’t imagined, and it’s not because […]
What Happens Between Placement and Payroll
For many recruiters, the job feels done at placement.
The role is filled, the offer is accepted, and attention quickly moves on to the next brief. But in reality, placement is only the midpoint of the recruitment lifecycle, and what happens next is often where the most friction, risk, and inefficiency sits.
This “in-between” stage rarely gets talked about, yet it has a direct impact on candidate experience, client trust, and operational stability.
Real-World Salesforce Agentforce Use Cases for Sales Teams
Agentforce isn’t theoretical — it’s already transforming how sales teams operate. The key is using it where autonomy adds value, not chaos. Use Case 1: Lead Qualification Agent No SDR bottleneck. No delays. Use Case 2: Deal Risk Monitoring Agentforce continuously evaluates: Then acts, notifies, or escalates automatically. Use Case 3: Forecast Confidence Agent Rather […]
The Hidden Cost of Bad Recruitment Systems
Most recruitment businesses know when something isn’t working, but few can quantify the cost of it.
Bad recruitment systems rarely fail in obvious ways. They don’t usually crash or stop teams from working altogether. Instead, they quietly slow things down, introduce friction, and create inefficiencies that compound over time.
For recruiters, that hidden cost adds up faster than many realise.
Salesforce Agentforce Explained: What It Is and Why It Matters
Salesforce Agentforce represents a fundamental shift in how work is executed inside Salesforce. Rather than automating steps, Agentforce introduces autonomous, goal-driven agents that can reason, act, and adapt across systems. This article explains what Agentforce really is, how it differs from Einstein, Flow, and bots — and why it matters for enterprises planning AI at […]
What Recruiters Actually Need From Recruitment Technology
Too often, systems are built around reporting and oversight, rather than the realities of day-to-day recruiting.
Why “Just Adding a Tool” Rarely Fixes Operational Problems
When processes start breaking down, the instinct is usually the same: add a tool.
A new CRM. A new reporting platform. Another integration. A new dashboard to “get visibility”.
But most of the time, adding technology doesn’t solve the problem, it simply moves the problem somewhere else.
Because the truth is: tools don’t fix operations. Process does.
Automation Isn’t About Speed — It’s About Control
Automation is often sold as a shortcut.
Faster processes. Faster output. Faster growth.
But in practice, speed is rarely the real problem organisations are trying to solve.
What they’re actually struggling with is control.
The Salesforce Role Is Changing — and So Are the Expectations
As enterprise platforms mature and AI becomes embedded into core systems, Salesforce is no longer just a CRM. It is an operating layer — one that connects data, decision-making, compliance, and automation across the business.
